Understanding Social Media
Social media channels have become a major source of information, content, and entertainment in this forever changing, hyper-internet-driven world. Social media presence is also a crucial factor in search rankings, marketing as a whole, communication, and digital marketing. Research shows that the global population of social media users has risen to 4.55 billion, with 345 million new social media users added just in 2021. And on top of that, research reveals that social media users spend an average of two hours and 25 minutes everyday multi networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, understanding how to market your brand on social media is becoming more and more vital in reaching your target demographics and creating brand awareness. Many marketers enter the digital and social media marketing arena without fully understanding what is social media marketing and its demands. At Stay Social, we make sure you avoid any kind of second thoughts or concerns. Our social media marketing specialists explain the different social media platforms and content marketing aspects to help you get started with your campaign.
Read on and learn what is social media marketing and how to market on social media with Stay Social's social media management and content & imagery services.
Social media content, aka photos and videos, is a key part of the brand experience and building a brand. At Stay Social, we craft targeted social media campaigns and suggest the proper content needed for your brand that will perfectly align with your audience and their needs.
Your Brand's Vision Brought to LIFE
Stay Social helps to create your social media branding and content that will bring your brand to life, and truly resonates with your clients. We will take your brand’s creative ideas and goals, and craft them into amazing eye-catching content that reaches your audience. Our professional team has extensive experience in creating amazing content and managing social media for every and all brands. We know what will work for you and what won’t.
Information + Creativity = Amazing Content
The best social media content comes from a combination of information and creativity. Our team will assess your branding, take the time to understand your vision, and give the proper guiding on what ultimately is the best type of content for you. We make a marketing strategy around your brand and audience, and use it to identify the content approaches that will work best for you. From there, we can create a posting schedule and plan to create and manage your brand’s social media content to ensure that your audience sees the right content, at the right time, and with the right information.
At Stay Social, as social media content experts, we ensure that we create content according to your business requirements. Content creation, along with our content & imagery service, is a vital aspect of a social media marketing strategy. Original and interactive content is key to make sure that you have a strong social media following and presence.
At Stay Social, we aim at creating micro-content which will then be used to engage fans and followers for your brand. This content is spread across the target audience by designing your social media presence.
Stay Social's Marketing Services:
1. Social Media Management
Our social media management service includes and covers both Facebook and Instagram in a completely hands-free way. We take care of EVERYTHING! We manage your social media accounts by keeping consistent content, timely posts, creative captions, story posts with custom graphics, proper hashtags, designing professional feed aesthetics, influencer campaigns, and the right collaborations. All according to the business and brand.
2. Google Business Management
We will transform your Google My Business profile into an optimized revenue machine
How We Help:
We help you generate new reviews and will respond to new reviews left on your profile
We assign a dedicated account manager who is a Google My Business expert and ensures the best results
We create Google My Business Posts to promote what you’re doing. Our team will hand pick each image, write the content, and post it for you!
3. Website Design
Implement consistent branding and portray your social media reviews on your website to establish social proof and leave a positive impression on your target prospects. Our experienced social media content marketing specialists use social media listening tools to gather new business ideas and determine areas of improvement for your overall branding. Along with the lucrative design, we also embed social media elements like social share icons on your website to attract visitors to take action.
4. Content & Imagery
Every business needs some form of content, whether it's images or videos to share and show their target audience. Our team of creatives produce high-quality imagery and video content to build up a library of incredible content and material for your brand, no matter where you are.
5. Social Media Training
This is a program designed to teach entrepreneurs or your In-House social media managers how to effectively post, engage, grow, and succeed with their social media accounts. This is a 1-on-1 course consolidated into a month of training and expertise. I will walk you through the day to day and task for task of running a successful business account. We provide you with tips, tricks, apps, and accurate information about Instagram and Facebook.
How Can Our Social Media Experts Help Your Social Media Marketing?
It has been statistically proven that businesses with consistent, eye-catching content and a proactive social media marketing plan go a long way. Innovative website content entertains, informs, and inspires. It develops an online presence by creating credibility and loyalty while emphasizing the target audience.
Our social media content creators help your social media marketing with results like stronger brand awareness, greater search presence, and increased ROI. Ultimately, that is what will help you close more leads and get more business in the entire process. We look at the relevant data around the brand and audience and use it to identify the content approach that will work the best for your social media marketing. We will create a customized strategy to develop and manage your brand’s social media content to make sure that the audiences can receive the right content, at the right time, and on the right platform.
Advantages Of Having A Social Media Content & Management Service
Social media content services have numerous benefits for startups, small businesses, and established brands. With the right social media marketing plan and campaign monitoring system, you can enjoy increased search traffic, healthier customer engagement, better SEO, and improved brand loyalty.
Still on the edge about investing in social media content services? Here are the key advantages of social media content marketing to facilitate your decision-making process:
Higher Search Rankings
Search engines like Bing and Google now integrate tweets, updates, profiles, and comments on their results pages, they have recognized the importance of social interaction. The more people share your content across social media platforms the more traffic they send to your website and therefore the better your search rankings.
Better Online Exposure
Social media content marketing is constantly progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Twitter, Facebook, and Instagram can dynamically advance exposure and interest in your company. An effective social media content marketing strategy can help you generate more social engagements through signals which we generally know as likes and shares, that enable you to interact with a broader online community.
Complete Brand Control
Social media content marketing packages are curated according to your specific needs and financial capacity. This means that you have complete control over your branding, budget, and social media content marketing strategy. Understanding how to use social media for marketing enables you to create and maintain an image in the market that appeals to your target audience and ensures that your social media marketing game is always on point.
Specific Audience Targeting
No matter how valuable and engaging your content is, it will not generate conversions if it doesn’t reach the right audience. Content marketing through social media enables you to identify and categorize your target customers by age, location, and online activities, among other metrics. Social media content marketing experts determine and analyze your niche market to understand your target customer’s online behavior and craft relevant content and ads that address their needs.
Enhanced Customer Trust
Understanding how to use social media for content marketing enables you to build a thought leadership brand and create meaningful, deep connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations with your company to keep a tab on your target market. We also use social media video marketing to portray your client testimonials, case studies, and other content that proves your brand’s worth. These strategies are crucial in gaining consumer trust and building strong relationships with your followers.
Increased Profitability
Social media content marketing for small businesses and massive enterprises is a cost-effective way to reach your ideal consumers without spending a hefty amount of money. Numerous social media platforms enable you to showcase your products and services at a cost-effective rate. Additionally, one of the major benefits of social media content marketing is that it helps you to reach an unlimited number of prospects across diverse locations without doing extra work or incurring more expenses.
Multiple Marketing Options
We cover almost every popular platform on social media that you want to market your brand on. These include Facebook, Instagram, Twitter, WhatsApp, and YouTube. Our social media marketing company performs in-depth business reviews, audience analysis, and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and strategies for your business.
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